Launch of this website
Here it is. The launch of the ArronWords website. Creating a website is an interesting process, more thought provoking than I expected. Maybe I think too much or maybe it has to do with knowing that as a copywriter what I put on a website is going to showcase my writing style. Maybe it is just the uncomfortable idea that this website is putting my business out there in the big wide world and I'd feel the same no matter what business I was in.
Whatever the case, the process has forced me to think a lot about my idea, my customers, my approach to business so be warned. If you are thinking about setting up a website and you have do not yet have a business plan or at least a marketing plan, a website is going to force you into the same internal dialogue that a plan does. But don't let that stop you! Putting together the site has been fun and websites are fast becoming a necessary tool to business success.